By Robert Lundahl Filmmaker | Journalist.

Producer Statement:

For several weeks, I have been conducting interviews with other filmmakers, scientists, and experts familiar with Climate Change. I have also been attending online ZOOM meetings with members from an organization called the Greenbelt Society-made up of “a diverse group of professionals, faculty, alumni and students affiliated with the Department of Geography and Environmental Science at Hunter College in New York City.”

Their topics of discussion have been about the Elwha dam deconstruction and river restoration project. The other topic being discussed has been about a Village in Alaska called Quinhagak, where the loss of permafrost and erosion of land due to the rising sea levels are having devastating effects on many Villages, including theirs.

To try and remedy this critical situation, they have started using an organic approach known as bio-remediation, using mushrooms to clean up leaking oil and gas caused by unstable foundations from melting permafrost.

The Personal is the Planet.

Zoom out. That an establishing shot here and there of a global phenomenon should connect with people is an assumption and expectation of this adventure. As we begin to “see through the eyes of” individuals from different locations and communities, we begin to understand climate change from a personal and a planetary perspective.

Nature’s Touch: Climate Change is Here. Hunter College, NYC Greenbelt Society. Content development supporting The Remediators Inc. outreach to the investment community.

Listen to the podcasts Nature’s Touch: Climate Change is Here.



Robert Lundahl | Emmy Award winning Filmmaker, Journalist, Writer — Technology, Culture, Environment

It’s probably more true than not that from a certain perspective, creating a Re-Brand, and/or launching campaigns requires an inordinate amount of time on the “front end”, from research to launch.

It’s the rare corporation, agency, or non-profit that can think, and act, and run, on its feet, in real time, and why systems-building and automated marketing get attention.

It does not, in and of itself, spark creative imagination.

We approached this project on several levels.

The clients are multiple countries, on several continents. The ROI is not conventionally limited. The campaign relies on expertise in various disciplines from scientific to policy and social imperatives.

Taking advantage of new technologies in drag and drop HTML 5 sitebuilders like Squarespace, we used simple tools to tell a story. The story is Pure Water, Clean Soil, and Safe Shelter, 3 basic human needs.

In order to be seen and vetted internationally, our team re-visited technology underpinnings and re-framed the company’s capabilities as *IoW Internet of Water.

Having re-created the company mission statement, communicated a new vision–of a series of networked devices and services on common, cloud provisioned, and field deployed TCP-IP networks, the market itself had been re-defined.

It was a customer requirement that the mission statement be visual, to be instantly “readable” no matter the language.

The three part structure tells about the basic relationships. The top level message defines IoW.

The mid level message defines technical structure and how it works.

The third level message defines key products and locations for implementation.

Since the client is in the Middle East, another message would be presented; It would be the message for people. It would be specifically developed for PowerPoint (pitch) and would apply equally to multiple countries and problems.

That message is the value proposition. Why separate when we can integrate?

“Working Together We Will Build a Better World for Future Generations.”

This four part message may be dispersed across media.

Let the big picture speak for itself, keep the message consistent, and support that message with cognitive and emotional visual media.


When I was a boy, growing up in Pasadena, California, we played and rode horses on lands and trails along the Arroyo Seco, translated as “Dry Stream,” roughly the location of the Rose Bowl. The Arroyo Seco was not always dry, floods roared out of the San Gabriel Mountains, down and beyond what is now Devils Gate Dam.

The Xaxaamonga, in their native language, are a band of the Tongva people of California. Their language belongs to the Uto-Aztecan family. Xaxaamonga was the name of the Chief, the tribe and the location, where the Rose Bowl now stands.

According to Wikipedia, “above Devil’s Gate, the rapids of the Arroyo Seco are positioned so that the falls make a beating, laughing sound. In Tongva traditional narratives, this is attributed to a wager made between the river and the coyote spirit.”

As Penn State and USC meet to play in the 2017 Rose Bowl, it is not forgotten by this writer upon what foundation the pageantry rests.

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Tongva/Chumash Pictographs, Burro Flats

In 1769 the Sacred Expedition led by Fr. Junipero Serra began the process of establishing the mission system and initiating the Spanish colonization of Alta California. San Gabriel Archangel, the fourth mission of the twenty-one, was established in 1771.

In 1778, the mass conversions of the Indians began. As was to be the case in the rest of California under the mission system, contagious diseases of European origin took an enormous toll on the Tongva. Mission conditions were harsh, tedious, confining, unsanitary, confusing, and culturally alien. Population decline was rapid. Though this period of history is often characterized as romantic, it was an unmitigated disaster for California’s Native People.

When the Spanish era ended in the early 1820s, Mexico secularized the missions. And for the Tongva/Gabrieleño, this resulted in a massacre at Las Flores Canyon near the Rose Bowl itself, just at the top of Lake Street, a posh shopping district.

According to the eyewitness account of a Californian named Philippe Lugo, Mexican forces destroyed “the greater part of them.”

I was born in Pasadena on the 21st of December, a sacred day for the Tongva.

Anthropologist Al Knight has described the importance of the winter solstice to the local Chumash and related tribes as follows: “The entire local Native American Indian religious ritual cycle is centered on the moment of winter solstice. It’s like rolling together our Thanksgiving, Christmas and New Year’s celebration in one event.

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Condor Image, Burro Flats Pictograph

Perhaps the most detailed description of condor ceremony in southern California comes from the Panes (or bird) festival of the Luiseño. It was described by Friar Boscana of Mission San Juan Capistrano and by Friar Peyri of Mission San Luis Rey in the early 19th century.

Similar ceremonies were held by the Gabrieliño, Cahuilla, Kumeyaay and Cupeño (Kroeber 1907; 2002).” (http://www.tongvapeople.com/villages.html)

We lived in San Marino in what had been an ex-urban area called Chapman Woods, with a little creek, near the Tongva villages of Akuuranga and Alyeupkigna. For the most part, this is hidden history. California elementary curriculum mandates the teaching of Native history, but that history for me was sanitized, romanticized and for the most part irrelevant and inaccurate, context – free. The history of the Arroyo Seco, but a mile or two from my home was not mentioned.

“Who Are My People?,” (2014) (http://whoaremypeople.com) led me on a journey from my youth. Beginning as a rather innoculous “trip down memory lane” – from the Pasadena of my childhood – the film reaches a pitched catharsis in the desert.

Here, modern day Indigenous elders fight international corporations to preserve and protect a small part of what’s left.

In Southern California, complex, successful, and sustainable ways of life were long existing before the arrival of of the Spanish, Mexican, and American armies.

aaeaaqaaaaaaaalgaaaajddkmme5ntu2lwi4nzgtndg4ms1izguwlwixnzbmmdq2nme3nwWe have been lied to, the actual history covered up for small town boosterism (Rose Parade), and sports events, which had in the recent past, featured Indian mascots. Genocide is a word the 103, 000 fans won’t hear at halftime.

We should be outraged, but in reflection, should take the time now, knowing the event sequence outlined above, to self-educate further on the the life-ways and practices of the people brutally annihilated, and to engage in truth and reconciliation from a contemporary perspective, to honor and respect these native lands, and current–day descendants.


I visited Standing Rock in September of this year, paying a visit while front line Water Protectors challenged construction of the Dakota Access Pipeline. They in turn became targets of TigerSwan, a paramilitary, mercenary security organization, spun off from the infamous Blackwater, deployed by Kelcey Warren’s Energy Transfer Partners.

My visit, more benign, consisted of checking in with the camps, purchasing drinks and juices for the Elders, Bison meat and Elk, a kitchen request for meat thus answered, Prayer Cloths and Tobacco in Bismarck.

Several memories and thoughts flood my senses as a result of the last three months.

Threats to Democracy

This is a fight about who controls the very destiny of our democracy, is it going to be big money, big extraction, or is it going to be “We the People?”
We can’t take it anymore. There’s a breaking point. If we’re not out here, willing to sacrifice to whatever level you’re willing to sacrifice, whether that’s jail or death, we’re willing to put it on the line because our children won’t have a homeland, if we fail.
-Chase Iron Eyes, Candidate for Congress, North Dakota

The Urgency of Protecting the Water

Earlier this month, a local landowner discovered an oil pipeline leaked into Ash Coulee creek. There’s no way to ascertain how long the pipeline had been spewing crude oil, as the monitoring system was unable to detect any issues.

Less than 200 miles away, Native Americans, activists, and veterans stand together to oppose a second project known as the North Dakota Access pipeline. Aside from the sovereign land dispute, many are concerned about the pipeline leaking into Lake Oahe, the Standing Rock Sioux tribe’s primary source of clean water. The lake flows into the Missouri river and is the primary drinking source for over 17 million.
-Charlie May, Salon

The End of the Indian Nations?

Native American reservations cover just 2 percent of the United States, but they may contain about a fifth of the nation’s oil and gas, along with vast coal reserves.
Now, a group of advisors to President-elect Donald Trump on Native American issues wants to free those resources from what they call a suffocating federal bureaucracy that holds title to 56 million acres of tribal lands, two chairmen of the coalition told Reuters in exclusive interviews.

The group proposes to put those lands into private ownership – a politically explosive idea that could upend more than century of policy designed to preserve Indian tribes on U.S.-owned reservations, which are governed by tribal leaders as sovereign nations.

Unbreakable Resolve

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An image of unbreakable resolve speaks to me as I sit, warm, inside my home in California.

Germaine Tremmel, direct descendent of Sitting Bull and Founder of the Moccasin Telegraph Project, http://moccasintelegraph.world, visited the Front Lines at Standing Rock — in a blizzard — one day following the Army Corps of Engineers decision not to issue a permit for construction of the Dakota Access pipeline.

-Robert Lundahl, Journalist, Filmmaker

Gerie and Pat Brock teach the traditional ways of governance of the Lakota and Oceti Sakowin people, in support of the treaties signed by her ancestors, and the indigenous democratic traditions that influenced another, much younger nation, the United States of America. Your support for the Moccasin Telegraph Project is important for building bridges to a better and more equitable future.

Germaine Tremmel is an International Attorney and Lakota Chief.

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xYoung Protectors of the WaterPHOTO CREDIT: Young Protectors of the Water, John Clark-Dvorak

Video Interview Clip with LaDonna Brave Bull Allard, Founder Sacred Stone Camp.

8/24/16

FOR IMMEDIATE RELEASE
Sacred Stone Camp,
Cannonball, North Dakota

By Robert Lundahl

BREAKING: Reports Indicate Power/Services Cut off to Camp 6:11 P.M. PST AUG 23. North Dakota State Services Involved, According to Sources.

“We’ve always ‘Occupied the Prarie’ and We’re Not Going Anywhere,” -LaDonna Allard

In Occupying the Prairie: Tensions Rise as Tribes Move to Block a Pipeline by Jack Healy, New York Times, Aug. 23, 2016 we see and hear about Indians in paint on horseback, in “procession” out of their “tepee-dotted camp.”

What Jack Healy misses in this romanticized account is journalism. His is the version Wall Street wants to hear, cowboys (Energy Transfer Partners) vs. Indians in face paint — a classic “Western.”

While the almost 500 Nations of indigenous peoples (over 90 are represented in the Sacred Stone Camp) are proud of their heritage, it’s important to focus on today and why we are here, on this land, the homeland of the Standing Rock Sioux Tribe, a Sovereign Nation.

In fact, what we call the United States is really comprised of many Nations, it is a “united” Nations, of relationships formed by diplomacy and history.

The Great Oceti Sakowin Nation predates the United States, so as the newly minted USA acquired more territory, agreements were sought with the existing nations of the Plains and elsewhere. One such Treaty, the Treaty of Fort Laramie (1851), matters now.

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According to Hollywood, every story needs a conflict. And calling this a “conflict” plays into the hands and the wallets of those who would like to profit from the energy game at other people’s expense.

Healy does a disservice to both the Native Nations, and to the investors and companies in the energy field, who rely on solid practices to turn a profit. Good practices seem hard to come by in North Dakota right now.

Sacred Stone Camp was begun by youth and supported by women, as a prayer for the Missouri River and it’s tributaries, flowing into the Mississippi in the greatest river system within the continental boundaries of the United States.

With over 200 river crossings, the proposed Dakota Access Pipeline puts the drinking water of a large part of the country at risk. The prayer is to keep the waters pure for all tribal peoples and all Americans.

The Oceti Sakowin pray for the waters used by farmers in Iowa and Illinois, the water consumed by schoolchildren in South Dakota, Missouri, Tennessee, and Arkansas.

They pray for the millions of Americans who get their drinking water from this system.

The thousands gathered on the lands of the Oceti Sakowin are not protesters, but protectors; they are protecting our children, our elders and ancestors, the creatures, and the land and habitat they depend on.

We would have preferred the Army Corps had done their job, protecting federally administered lands, unceded Indian lands, and Tribal lands, relying on science and judgement rather than construction and destruction.

The state didn’t do its job, overstepping jurisdictions and boundaries placing police barricades inside a Sovereign Nation’s borders, disrespecting treaties, conducting an illegal “occupation” in direct counterveillance to most all the provisions of the United Nations Declaration on the Rights of Indigenous Peoples.

The Governor of North Dakota didn’t do his job, when instead of ensuring all parties get to the table on energy and environment, he let negative words and accusations cloud judgement.

Thousands of people from across North America and around the world have arrived on the Cannonball River to stand for the health of our environment and our cultures.

Don’t let the environment be “savaged” by speculators, carpetbagging Texas energy companies and lone wolf billionaires.

Don’t let them take our public and our Native lands, and the resources they hold, the water we drink and depend on, in a changing world and climate.

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From Yankton, Sioux Elder, Pat Brock:

“More than 7 years ago, I was appointed by Chief Oliver Red Cloud of the Black Hills Sioux Nation Treaty Council, to continue my dad’s treaty work. A few months ago, I was appointed to the Elders Advisory Council for the Tribal Historical Preservation Office (THPO). This appointment has given me opportunity to go to, so far, the Black Hills Management Plan meeting and the Oceti Sakowin Power Project meeting, to witness, from our traditional form of governance view, and bring back and present to the People the information shared by the participants, including hand-outs. My appointment to continue my dad’s treaty work is now being visualized.

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Because I was sent to the Oceti Sakowin Power Project, the screening of WHO ARE MY PEOPLE? is part of my report to our People. It is open to the public and FREE, FREE, FREE! According to our traditional form of governance, there will also be a Feed and discussion of the film how the FAST TRACK power project will affect our Inherent right to be Ihanktunwan Oyate from this day forward. Also the filmmaker will be available on SKYPE for the discussion of this documentary.”


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wine bottles

Article and Photos by Robert Lundahl
 
 
There are many organizations that have created sustainability programs, and one common characteristic the early adopters share is a focus on “key indicators,” from water consumption, to energy use, and so on, down the line. While these “first generation” programs have successfully measured environmental progress on the ground, the sustainability department is often an accounting or risk management department in disguise.

As customers search for meaning in their lives, and that search supports “green” consumer choices, the bridge between the two, what a brand stands for, and it’s footprint on the planet, is still the road less traveled.

Sure, Ben and Jerry and others have made their cause their brand. But “You are what you eat,” as the old saying goes, as a business strategy, as a brand strategy, is ignored at a company’s peril in 2015.
 
 
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This is an era where business values, measured as sustainability indicators, need to be communicated smartly, and well — simply put, because that’s what people care about.

The school age child who learns about disappearing lions, tigers, leopards, rhinos, coral reefs, orcas, birds, salmon, polar bears, and other species, water shortages, pollution, and rising global temperatures, may well become the owner of a computer, a car, may live in a city, dine out, purchase clothes, food, and home consumer goods, very shortly. And in that lapse of just a few years, the character and quality of life on Earth and the quality of our lives will change, on average, how should we say, not for the better. Nor for the easier.

The better educated that school child becomes, the more affluence they have access to, the more they will comprehend the world in which they live.

Now hospitality businesses like wineries, resorts, and restaurants will sometimes have a sustainability web page, or a video, perhaps not. But the name of the game in a universe of “all-in” social media, is customer engagement.

The sustainability department is now the company. Sustainability is the Branding of the 21st Century.

That’s easy to see, but the “fail” for most, comes with implementation. How do we tell the story? Is it a conversation that lives and breathes, because of its relevancy and interest? Is the story told across multiple platforms in a seamless manner, taking advantage of axioms like reach and frequency that advertising depends on? What about positioning, messaging, and targeting — how do we stack up against the competition and why, how do we frame or tell the story, and who specifically are we having a conversation with?
 
 
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The tenets of traditional marketing, when applied to digital communications, cut through the clutter and claims, creating a simple and understandable approach that guides effective campaigns. But this new landscape, where we talk about people and our relationship to nature and natural systems, how we fit in, and how we work together — beautifully and cleverly — to extend the resources we have, seems new at first.

Techy, specific, a mix of science and art, technology and big ideas, design, health, habitat, agriculture, water and food/beverage, countless brands have taken their first steps, but we can do much better.

Words are important. When we discuss trees, do we conserve or save? What is an ecosystem? How do we learn as we enjoy? Most importantly how do we make 21st Century Branding work like nature itself, like an ecosystem of ideas and experiences.

It is as true in branding as it is in engineering. Objects are de-materializing. More software, less hardware. We make less things. We create more connections, conversations, tele-presence, and vision.
 
 
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In a time of California’s perhaps unprecedented drought, and the radical transparency of the on-line space, negative stereotypes are seen for what they are.

Wine producers using dry farming techniques, and rainwater harvesting and cachement, stand tall amid uncertainty; they rise above the pre-existing conversations in the market and in the media, “Who gets the water and at what price?” And isn’t that, as one example, something to talk about? Positioning against market forces to differentiate the brand is a “natural.”

Sustainability, meet integrated communications.

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