Robert Lundahl
Corporate communication, investor communication, media production, branding, marketing.
ROBERT LUNDAHL & Associates, 415.205.3481 | San Francisco, California
Brands
Adobe Systems, Amdahl, Bank of America, Blue Cross/Blue Shield, Credit Suisse, Dell, Federal Express, Fujitsu, Kodak, Hansen Medical, Heard Museum, Hewlett Packard, IBM, Lockheed Martin, NACHA, Sun Microsystems, Scripps Institution of Oceanography, others.
Highlights
Who Are My People? documentary film. “Who Are My People?” is a 1 x 60 (1 h.) television documentary film on the current and controversial topic of the build out of large scale renewable energy in the deserts of the West. The LA Times indicates, we are at a “Flashpoint” between competing value-systems. Bodies have been exhumed, and geoglyphs destroyed, in an area that is a long-term indigenous landscape.
“Who Are My People?” documents the conflict between Tribes and energy producers in the deserts of the Southwest. The film takes us behind the scenes of two of the largest solar projects in the world.
Campaign to locate large solar away from pristine desert lands. La Cuna de Aztlán Sacred Sites Protection Circle, CARE (Californians for Renewable Energy), Rex Foundation, Protect Our Communities Foundation, other non-profit groups. PROCESS: Research, vet, and hire attorneys. Revise and develop arguments related to litigation. Coordinate with environmental groups. Compile and communicate Native American oral histories. Envision, create and distribute documentary web videos explaining issues. Manage and develop media contacts, communicate with analysts. MILESTONES: Stories go to AP Newswire twice, appearing in over 150 venues nationally and internationally. Legal complaints and outreach/communications generate global response, change public perception around siting, employment, and cost. Supported by the Rex Foundation, Protect Our Communities Foundation, private funders. 2010-2013.
Various projects for small business, building internet campaigns, web videos, innovative websites for non-profits. Small business clients include: Hilldale Capital, LLC, Bessell Custom Surfboards, The Andy Warhol Foundation for the Visual Arts, Palo Verde College. Filmmaker David Hoffman, Moss Research Sustainable Surfboards, Empowered Energy Solutions (Addy® Winner–American Advertising Federation 2012), Entec Properties, U-Grow Organics, Intelliscape Films, St. James by-the-Sea Episcopal Church (Capital Campaign), Episcopal Diocese of San Diego, Reaves Law, Land Use and Environmental Mediation Group. 2010-2013.
Rapid Response Viral Ads. Aguirre for Governor Campaign. RESULTS: Videos from the California Democratic Convention spark reactions from major candidates, generate support and endorsements, drive web traffic, and place Aguirre in the polls (ABC Rasmussen) for the first time in 2010 Democratic primary campaign vs. Jerry Brown. Website generates over 1,000,000 visits 2013. PROCESS: Consultant. Producer of campaign outreach materials including poli-ti-sodes and reality television content. 2009/10.
PayDirt network documentary, investigative journalism. Intelliscape Films. PROCESS: Producer, PayDirt film (60:00) investigates issues and claims associated with home building on converted military bases and brownfields sites. Vet and organize content related to national litigation. Work with D.G.A. director to incorporate material into white-collar feature film crime drama starring James Caan and Talia Shire. 2009-13.
National sustainability campaign for 15 major banks. National Automated Clearinghouse Assn (NACHA). RESULTS: Campaign utilized by institutions such as Wells Fargo Bank, Bank of America, Citi, Chase, Capital One, Con Edison and others to encourage paperless banking. PROCESS: Create communications products including Business Tool Kit website and content, animated Flash elements, PayitGreen video, Bank of America/Wachovia Executive PowerPoints on internal change management. MILESTONES: Featured Presentation ConEd Earth Day, Madison Sq. Garden, 2008.
Song on the Water documentary film and public relations campaign. Create public television film and outreach for Coast Salish and Nuu Chah Nulth communities, combating incidents of racism in local areas. Film screened at Northwest Folklife Film Festival, Seattle, 2006. Aired on over 240 public television stations across the U.S., portraying an image of positive futures for Native Youth. The Long House Association (Foundation), Port Angeles, Washington.
Created/Executed Sun Microsystems Branded Channels. Sunergy, Digital Journey: Stories From a Networked Planet. Branding, Identity, Websites, Content Development for Clients, Partners, Universities, Government Agencies. Created with John Gage, Bill Joy, Greg Papadopoulos, others. Content focused on technology education, hardware and software. Uplinked to satellite from Brazil, Russia, India, China, other nations. Documentary filming and field research in North America, Europe, Scandinavia, Asia, Oceania, Latin America.
39 short films highlighting technology development around the world. Sun Microsystems, Digital Journey. RESULTS. E-Commerce in China, wins Emmy® Award. MP3 and Beyond, nominated for second Emmy® Award. Series garners 3929 airplays, 229 hours of broadcast time, 75,000,000 potential households, and 175,000,000 potential viewers, 43% of U.S. broadcast market (Nielsen), 52.64% of Canada broadcast market. Generated U.S. airtime valued at 8.25 million+ dollars for underwriter Sun Microsystems. Cost of production, 1.3 million dollars. Cost of distribution, 0. No one has ever paid us to air our spots before.(David Howard, Sun Microsystems). PROCESS: Translated technology concepts into accessible stories for general audiences, extending the Sun and Java brands.
Staff Positions
Amdahl Corporation. Senior Producer/Director for manufacturer of mainframe computer systems. 2 years.
Director of Audio-Visual Services, Southwest Gas Corporation. 4 years.
Education
University of Oregon, B.F.A. (220 Unit, 5 year program), Department of Fine Art. University of Southern California, Department of Cinema.
Professional Skills
Positioning, messaging, and targeting, content development, marketing communications, public relations, media production, writing for print, video and web. Website development. Executive training, communications strategy. International experience, Brazil, Russia, India, China, Germany, France, England, Finland, Sweden, Canada, Japan, Chile, Argentina.
Awards
National Academy of Television Arts and Sciences, Emmy, the International Television Association Golden Vision Award, the U.S. International Film and Video Festival’s Silver Screen, Cindy, Telly Award, San Jose Film and Video Commission, Joey, American Advertising Federation Addy, United Way, Bay Area Best, I.A.B.C. Gold Quill. Honored by film festivals around the world.