A Massive Shift in Thinking
A MASSIVE CHANGE IN THINKING. STANTIVE TECHNOLOGIES/SALESFORCE, 2014
Salesforce AppExchange partner, Stantive Technologies, hired our team to create a management training seminar for VP level executives to facilitate communication, exchange of ideas, and provide tools for adopting a communications and messaging approach. Part of this opportunity included creating a “Corporate Constitution” video based on the experience. As the executive team was relatively new to the company and to one another, the goal of achieving alignment on content and style was elusive. Coaching was required. That “Real Time” coaching focused on communicating from the “customer perspective.” This “Internal-only” document represents that quest. This resulted in a “massive shift in thinking,” which happens to be the title of the video. Produced by Robert Lundahl and Lura Lee.