THE EVOLUTION OF COMMUNICATION. ADOBE SYSTEMS, 2006.
Adobe Systems Co-CEO Charles “Chuck” Geschke appears in this positioning film, highlighting advances in modern communication technologies. Our story begins with famed technology “guru” Douglas Engelbart, inventor of the mouse, and “father of multimedia,” delivering his famed multimedia demo — based on work completed at SRI (Stanford Research Institute) in 1968. Also appearing in the film alongside Geschke and Engelbart are Wired editor, Gary Wolf, and inventor of the cell phone, Martin Cooper. Adobe sought to position development of open publishing tools including the .pdf, next to seminal technologies like Gutenberg’s printing press. The film celebrates freedom to publish and access to tools. Written and produced by Robert Lundahl.