The Crossroads


IBM has represented the “bellwether” of American business for over 80 years. With the advent of commercial computing in the 1950’s, the company embarked on a journey to communicate the virtues of the new technologies. IBM engaged the services of the legendary architects and designers Charles and Ray Eames ( to create a series of films and exhibits. When IBM engineer Gene Amdahl split from the company and started Amdahl corporation as a competitor, it was a daunting task. Who could match the Eames’ work? Robert Lundahl accepted the challenge on behalf of Gene Amdahl’s new company.