The Crossroads

THE CROSSROADS. AMDAHL CORPORATION, 1989

IBM has represented the “bellwether” of American business for over 80 years. With the advent of commercial computing in the 1950’s, the company embarked on a journey to communicate the virtues of the new technologies. IBM engaged the services of the legendary architects and designers Charles and Ray Eames (http://www.eamesoffice.com) to create a series of films and exhibits. When IBM engineer Gene Amdahl split from the company and started Amdahl corporation as a competitor, it was a daunting task. Who could match the Eames’ work? Robert Lundahl accepted the challenge on behalf of Gene Amdahl’s new company.