This Month’s Idea
Our wisdom in Investigative Journalism, this month’s idea, has led us to pay homage to the spirit and exactitude required by the craft, for as a practitioner, one realizes that facts are indeed what they are. The skills of discovery, intellectual rigor, and structural precision are exactly the required skills for corporate communications in a competitive market of ideas where we are continually reinvented anew, no longer what we were.
FILMMAKING AND VISION
Filmmaking and video production are RL | A core competencies. As a Fortune 500 corporation, small business, community organization or individual, there is no better way to get your message across on the worldwide web.
Creative filmmaking and storytelling is also a critical component of high level PR campaigns and Policy efforts. Our work has received 26 major awards, including an Emmy® and 2 Tellys, and has helped change policy at the state and federal levels. We’ve played a critical role in high value national environmental victories.
We like to say “all campaigns are like films.” They have a beginning, a middle, and an end. There are characters and character “arcs.” Narratives and stories serve the brand.
CONTEMPORARY CINEMATIC WEBSITES ARE A PLATFORM FOR THE BRAND
Start – Up Package websites take advantage of drag and drop HTML5 web builders that create a variety of thematic expressions from Single Page Scrolling with Parallax viewing to e-Commerce Solutions. The website itself is an expression of the brand and provides a platform for the narrative identity of the company.
BASIC BUSINESS TESTIMONIAL WEB VIDEO
Creating the business testimonial video is an art-form in and of itself. While the technical aspects of the final result may appear simple, the preparation and interpersonal relationships involved are best placed in experienced hands.
The customer testimonial is make or break in the market, and a storyline that is off-the mark, or a delivery that is awkward ruins the emotional impact, and the decision to purchase, whether it is a CEO or a purchasing manager making it, is equally as emotional as it is rational.
We base decisions in the on-line world on a “Blink” response. We have to like what we see, right off the bat.
ALA CARTE CINEMATIC WEBSITES CREATED ON A VARIETY OF CMS PLATFORMS/COST ACCORDING TO DESIGN
RL | A Creates Cinematic Websites and regular websites on a variety of platforms. Inman Family Wines utilizes Vin65, a CMS designed for the wine industry.
Because the platform handles a variety of functions including e-Commerce and back-end Quickbooks compatibility, taking a creative approach to the user and brand experience is not common.
RL | A worked with product developers and original coders to create the first cinematic website on the platform.
Inman Family had its best year ever in 2016 with skyrocketing sales through the website and a large end of the year purchase by Martha Stewart Omnivision. Ms. Stewart, demonstrably found Inman’s brand standards compatible with her own. The winery also was featured in an notable article on women winemakers in Conde Nast Traveller.
RL | A developed the Inman Brand elements “4 Seasons, 5 Elements and Six Senses of Pinot Noir” which express the magic and the mystery of the winemaking process.
SMALL BUSINESS STOREFRONTS AND PROJECT SITES
In 2011, Tim Bessell Custom Surfboards licensed 48,000 images from the Andy Warhol Foundation to create the Andy Warhol Surfboard Collection.
The Special Offer boards, sold to collectors and museums around the world, needed a home. Like many small businesses, for Tim Bessell, the combination of a website and “Core Narrative” web video helped accomplish these branding tasks.
With boards selling for over $7,000 each, the matter was money and business to be done. The site needed to express Bessell’s design competencies and stay true to the character of the Warhol brand.
Never-seen-before footage of Andy Warhol filming the movie San Diego Surf reappeared, and provided an art meets surf world “Splash.” The video features the Andy Warhol Factory stars of the 1960’s and the story, “How I met Andy Warhol,” conveys authenticity and legitimacy to the product offer it may not have otherwise possessed.
Narrated by Tim Bessell with interview clips from Andy Warhol and Paul Morrissey.
MORE “LOOK BOOK”
NON PROFITS AND CHURCHES
Non Profits and Churches feel pressure to drive fundraising while upholding core values. The venerable St. James By-the-Sea Episcopal Church of La Jolla, California engaged RL | A to develop a campaign to promote a 3 million USD fundraising campaign to restore the church architecture and features and to develop programs in assistance to its congregation.
The campaign lacked a “Core Narrative” or story that conveyed the importance of the effort. That message became “Renew and Restore” and was reflected in the “Dream” campaign.
The beautiful stained glass windows at the church we badly in need of restoration. Artist Lisa Maywood’s work to painstakingly renew and restore their beauty, expressed the mission along with a spirit of caring and grace that extend the core values of the church and the San Diego Diocese into the material world of architectural detailing.
PERSONAL BRAND/LEGACY WEBSITE
VIDEO AND INTERACTIVE FOR FORTUNE 100
POP-UP WEBSITES FOR SMALL BUSINESS AND PROJECTS
ADDY AWARD WINNER, BEST INTERACTIVE CAMPAIGN