INTERNET ON SUN: NO BARRIERS. SUN MICROSYSTEMS, 1995
In the early years of Sun Microsystems the company communicated from an engineering perspective. Sales engineer training and detailed software explanations were common. As the internet came into being, Sun’s mission clarified beyond the limited market of engineering workstations.
Director of the Science Office, John Gage, had coined the phrase “The Network is the Computer,” re-defining and re-positioning the company’s products and purpose.
How would this new vision be given voice?